Embrace Diversity

Did you know that by 2020, over 50 percent of children will be multicultural? And did you know that 24 years after that in 2044, it’s anticipated that over 50 percent of all Americans will come from multicultural backgrounds? For decades, our client McDonald’s has been conscious of the growth of this multicultural audience and has placed it at the core of its marketing strategy. Fun fact: the infamous tagline, “I’m lovin’ it” was developed from extensive research on diverse and ethnic prospectives. With this segment of the population rapidly shifting from minority to majority, brands need to realize the tremendous spending power the multicultural community has and will continue to have. Today, Moroch Partners, our sister agencies—LimeGreen Moroch and Inspire—and McDonald’s spoke to AAF Dallas about utilizing diversity insights to create award-winning campaigns that ultimately lead to business successes. The event speakers were William Rhodes, Director of US Consumer African American Marketing for McDonald’s, Lura Hobbs, President of LimeGreen Moroch, and Sonya Sauceda, Managing Partner of Inspire. Elijah Farmer from Moroch Partners and Benjamin Jara from Inspire also spoke on the event panel. With help from the Moroch Family of Companies, especially in the realm of African American Consumer Marketing and Hispanic Consumer Marketing, McDonald’s has found invaluable ways to connect with the multicultural consumer. We we’re thrilled to have the opportunity to share our research with the Dallas community and have our client join us from Chicago for the event. As marketers, we know this topic isn’t going away and hope our presentation started a larger conversation for organizations looking to dive deeper into the multicultural population. 2020 will be here in the blink of an eye so the time is now to planning for the new US cultural landscape.