This March, I was delighted when Vivian Unger, MJ, Adjunct Faculty at
University of North Texas, approached me to guest lecture on Brand Planning to her class of college juniors and seniors. After the class, Vivian asked if I could recommend one or two clients that the class would be able to work with to give them a look into real agency life and a true client experience. I reached out to two non-profits who I work with personally, the
Dallas Holocaust Museum Center for Education and Tolerance and
The Legacy Senior Communities, and they quickly agreed to participate.
For the students’ final project, which accounted for a significant percentage of their final grade, they formed teams of four each functioning as an agency, and had to develop a strategy, media plan, and a multi-channel communication plan to meet the objectives stated by the organizations.
Over the past two weeks, I had the privilege of attending these students’ final presentations, along with the leadership teams of both organizations, which determined the students’ final grades. The President CEO of the Dallas Holocaust museum was so impressed with the presentations that on the spot, she offered one student a summer internship with the museum.
After having this experience with UNT journalism, I am truly excited for the future generation of advertising professionals. Congratulations to these students on their final projects and the end of a great semester in Journalism 3020 Ad Concepts!
