Last night, Moroch came up huge in the Dallas ADDYs once again.
The entire night’s theme, look, and feel came courtesy of our team at Moroch. The theme was Fantasy Advertising, where Dallas agencies drafted ad folks from other Dallas agencies and scored points every time their draft pick won. It was wildly innovative and very well received. In fact, the Dallas ADDYs had more entrants from more agencies than ever before, so the idea certainly resonated.
For that, we have to thank David Soames, Dustin Taylor, Ben Rucker, Nathan Gathright, Leticia Taylor, and Sally Smolensk. They led the team that worked tirelessly and masterfully to create and produce some amazing content—video, printed, and digital—that brought the night to life. It was a tour de force of integrated thinking and a showcase of the great work you find at Moroch.
Moroch did well in the actual awards show too, winning 14 ADDYs including Best in Show in Broadcast for a McDonald’s radio spot called “Love Letters.” Congratulations to Greg Szmurlo and Jordan Hough who wrote it, to Nicole Thayer who produced it, and to the FAP account team of Scott Manning, Beth Pom, Angie Banks and Brooke Theis.
Click
here to view everything Moroch was honored for last night. In the meantime, we’ll be basking in the glow of another great night for Moroch. We’re always proud and humbled by the talent we have that makes us all look great.
Congratulations to all.