Our “Ad of the Week” is a perfect example of how great things can happen when you deliver more than the client asked for. The job called for a few ads to refresh McDonald’s Milwaukee Co-Op’s existing “Backer of the Packers Backers” Green Bay Packers sponsorship program, but the team didn’t stop with ads. In addition to delivering the assignment they were asked for, they delivered a number of other out-of-the-box ideas. One in particular: Fry Gloves. Not only did the client love the idea, they bought thousands of pairs of gloves to be handed out at a Packers home game. Gotta hand it to the Milwaukee team. (Get it,
hand? They’re
gloves?)
Fry Gloves