This week’s “Ad Of The Week” recognizes individualism, as in the ability to make your meal your own. To introduce McDonald’s Shakin’ Flavor in the U.S. – available now at McDonald’s Pacific Sierra Co-Op’s in California – we developed a campaign that celebrates what makes you, you.
The Shakin’ Flavor campaign, led by our Sacramento office, resulted in a really great, integrated campaign that included TV, Out-Of-Home, radio, in-store signage, tray liners and digital components.
A huge handshake goes out to the team responsible for the great work and the great effort to launch it.
Enjoy.
