Wilsonart, a huge name in manufacturing and distributing decorative engineered surfaces, has a great reputation among interior designers and homeowners. And having the chance to work on a brand that speaks to creative people is a wonderful opportunity for creative people.
After doing some incredibly smart research and conducting thorough turning over of rocks, our Brand Planning team unearthed this great brand truth: Wilsonart is a creator of life’s spaces.
So rather than show off their great countertops and surfaces all pristine and perfect, our creative team decided to shoot kitchens and baths that show how people actually use them … a bit messy.
Below is the first ad in our new “Explore New Surfaces” campaign for Wilsonart, which also highlights its entrance into the quartz business.
Congratulations to everyone responsible for this work. Here’s to a long, fruitful relationship with a great new client.
Enjoy.
