I’d like to take credit for having something to do with creating this idea, because it’s one I wish I had written.
I’d like to take credit for approving this idea, because it’s brilliant.
I’d like to take credit for selling this idea, because it’s a great piece of on-line content to Millennials.
But this was concepted and sold while I was on vacation. I need to go on vacation more often.
This Moroch “Ad of the Week” is a totally fresh piece of thinking for McDonald’s, based on the simple idea that even fake people prefer a real breakfast, such as eggs, bacon, sausage and hotcakes.
It’s a simple idea that can be a springboard for a whole lot of great thinking and best of all, it introduces Carl, the savvy breakfast mannequin.
In addition to producing pre-roll video, we produced an interactive piece where the viewer can feed Carl as often as they want, with either a real or a fake breakfast, and see his responses to each.
The spot and team are below.
Enjoy.
