Today’s “Ad of The Week” comes from the McDonald’s Field Activation Program team and reflects the new direction McDonald’s brand work is headed. Contrary to recent reports that McDonald’s is walking away from its iconic tagline, “I’m lovin’ it,” the brand is actually embracing the “lovin’” part stronger than ever. With very little direction, Moroch creatives were asked to embrace the new format and they nailed it right on the head. It’s all about recognizing a lot of people love McDonald’s, talking to those people, embracing the lovers and overcoming the haters in this world. There is too much negativity. It’s time to spread some positivity and enjoy breakfast lovin’.
