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Back to School

Yet another McDonald’s campaign led by Moroch has gone viral! For the Back to School season, our challenge was to promote McDonald’s products, without mentioning them directly, and we’re pretty happy with the grade we received. The bold ads were photos of school supplies representing a Big Mac, Happy Meal and McDonald’s signature fries. They were featured in design blogs online including Creativity and Design Taxi, who praised the ads as “brilliant”. That’s an A+ if there ever was one! Credit goes out to the following Morochians for a job well done: David Soames and Dustin Taylor; Katie Bevan, Ann Andrews, Taylor Lucas and Mikala Ewald; Kyle Spaulding; Ashley Yablon; Emma Ramos and photographer Mark Ross. Check out the Back to School ads for yourself, if you haven’t already.  
posted on
September 8, 2015
written by
Pablo Arauz