Please join us in congratulating the following seven April Morochians of the Month! These individuals consistently exceed our expectations and over-deliver time and time again for our clients.  

Reni Aldrich began working as an entry level admin in our Oklahoma City office in 1985 but was quickly dubbed a “profit center” in our office for her ability to single-handedly take on the roles and responsibilities of a ten-person team. On top of her administrative duties, she ran the agency’s traffic operations, managed client relationships and even dabbled in studio. Then in 1993, a call came from our Dallas office. We were developing a new operation system for the agency and needed a structured, organized person to help our multiple markets and offices come together as one. More specifically, we needed Reni. This was the very beginning of what is now known as our Maccom team and we will forever be indebted to Reni for her leadership in spearheading this essential piece of our business structure. Over the years, Reni continued to lead our agency to new heights, leaving a lasting mark on whatever piece of business she touched. This includes developing our very first spot log and reporting grid that to this day is considered our broadcast traffic team’s bible. A true Renaissance woman, she has forever shaped who we are as an agency today. As Women’s History Month comes to a close, we wanted to take the time to honor this amazing woman for her contributions, leadership and dedication these past 30 years. Our agency would not have been the same without you and for that, we thank you. Congratulations Reni!

Our biggest asset is our employees. They are the heart and soul of our family of companies, and each month we like to recognize those who have gone above and beyond the call of duty. However, we’ve decided to switch things up a bit. We’ve realized that we need to do more for the individuals who consistently exceed our expectations and over-deliver time and time again for our clients. Moving forward, each of our Morochian of the Month employees will be entered in to win a chance at the end of the year to go on an all-expense-paid, week–long trip for two to an exotic destination. While one might be considered the lucky winner in the end, we’re truly the lucky ones as our business would not be what it is today without these very special employees! So please join us in congratulating the following nine Morochians of the Month for March and good luck to each of you in the drawing later this year!

Traditionally, a fifth anniversary is celebrated with a gift of silverware or wood. But at Moroch, we celebrate our fifth year Morochians with caricatures. This year we celebrated 21 very special fifth anniversaries. Why caricatures? Our answer: why not? While some may have a love/hate relationship with their caricature, we adore these fifth year Morochians and could not thank them enough for their hard work and dedication. Our agency becomes stronger each and every year because of you.

Congratulations to the January Morochians of the Month! These stellar individuals are recognized through the Morochians of the Month program to reward employees who exceed expectations and shine for all of their contributions and efforts. Leticia Taylor Senior Project Manager, Dallas Leticia doesn’t just highlight problems, she provides solutions. She’s been integral in the integration of LimeGreen and Moroch through training, and providing creative solutions when current processes don’t work. Leticia is always determined to find the right path to ensure we succeed and never gives up. She goes beyond her role/job description of project manager by managing budgets, highlighting opportunities for efficiency and creating new ways to approach impasses between us and challenging clients. Leticia will work on whatever needs to be done, regardless if it’s technically supposed to be on her plate or not. She does this all with a smile on her face and cracks jokes along the way. We’re lucky to have Leticia on our team are proud to congratulate her as Morochian of the Month! Sally Soames Accounting Manager, Dallas Over the past couple of months, with the accounting team being short staffed, Sally has stepped up and worn several hats. Sally has gone to extra mile to make sure our agency is on top of all our accounts receivable and payable. On top of this, Sally has keep control of all of her other responsibilities and is an accounting go-to for our all of our agency’s disciplines. We’re thankful that Sally exceeded expectations wrapping up 2015 and are thrilled to name her as one of our January Morochians of the Month! Hayley Pugel Communications Coordinator, Lexington For over a year now, Hayley Pugel, our Lexington PR lead, has combined Southern class with rock-solid PR savvy. Hayley is always the first to join a brainstorming call, give shout-outs to team members, and step in when any member of her team needs help. Hayley recently learned that she’d be stepping into a larger leadership role in her market and stayed extremely calm, quickly making adjustments to make sure her clients, plans and roles were updated. She exhibited confidence, exceeding expectations at her planning meeting, and talked about the solutions rather than the problems the change would bring. We’re so excited to see her expand her leadership in 2016, as she discovers and shares more awesome ideas! Ashley Quimby Account Coordinator, Oklahoma City Ashley has exceeded all expectations by becoming the go-to person on the OKC account service team.  Ashley has taken every opportunity to listen and learn. Whether it’s business insights charts, tactical recommendations, dealing with the clients or leading conversations with co-op Presidents, Ashley has taken ownership of learning these new things and broadening her skillset! Over the last several months, Moroch has received calls from a Co-op President complimenting Ashley on her performance, resourcefulness, and communication skills. We couldn’t agree more with what the client shared!  We’re happy to give a big thank you to Ashley for her dedication!

Congratulations to the November Morochians of the Month! These stellar individuals are recognized through the Morochians of the Month program to reward employees who exceed expectations and shine for all of their contributions and efforts.   Kristin Smith Client Relations Specialist, Dallas Leading an integration effort is hard work – merging two different agencies, processes, personalities into the new LimeGreen Moroch over the past four months has required an endless stream of meetings, late nights, and coordinated efforts. As we’ve come across many obstacles, Kristin has always been able to talk about solutions and has taken full ownership of launching this new entity.  From ensuring the transition from limegreen.net to lgmoroch.com took place flawlessly, to announcing the new entity at NBMOA, to creating and helping manage the trinkets we’ve given to owners, to managing the endless list of accounting needs, Kristin has been relentless in attacking every problem that comes up and is always looking for ways to make every process better.  Although the integration is far from complete, we want to recognize her determination to do what’s right and not give up!   Kristen Hamilton Senior Media Planner, Dallas Over the past several months, Kristen has consistently made significant contributions that not only impact the overall product her team puts in front of the client, but also the behind the scenes pieces that make our internal workflow planning much more streamlined. To start, Kristen has been an integral part of our new buying/billing platform team, involved in intense training/work sessions, set up and testing.  Additionally, Kristen has spent many hours over the last several months creating a tool that is instrumental to streamlining her team’s workflow and reducing potential errors. Throughout this entire process she questioned why and thought through each step to make sure we were setting everything up to be smarter and more efficient. On top of this, Kristen has gone above and beyond in delivering her normal planning duties, managing seven high profile markets across four regions. She continues to raise the bar to exciting levels and is truly a pleasure to work with!   Bethany Wilcox Senior Account Executive, Denver Since Bethany joined the Denver team a little over six months ago, she has been a total rock star.  From her first meeting, she’s been wowing our clients with her personality, knowledge, and dedication to their business. She cares about our clients and takes time to truly get to know about their lives and connect with them on a personal level. Bethany recently assumed the role as the team’s tech guru, providing clients with new reputation management tools and helping them understand the functions and benefits. She’s also found ways to make client meetings more fun, incorporating polling tools and “word bubbles” into planning meetings. Bethany does a wonderful job of keeping us all entertained with her hilarious anecdotes and sense of humor, reminding us all that even in the craziness we all have to take time to enjoy yourself. She exemplifies Moroch’s principles day in and day out and truly deserves this recognition as Morochian of the Month!   Lana Avila Account Supervisor, Sacramento Even though Lana is an Account Supervisor, over the past three months with one team member down, Lana took ownership and stepped into the Account Executive Role. During this time she continued to train the Account Service staff about Moroch, the business and putting our team in the best position to grow. Although Lana was taking on an extra role during this time, she was still able to exceed expectations with her training and in turn, two of her team members were promoted. On top of all of this, with Lana’s leadership, the Sacramento team just completed the initial round of client planning meetings for four Co-ops. For the past nine years, we’ve been honored to have Lana as a member of our Moroch family. This month, we’re honored to congratulate Lana for her efforts and for this much deserved Morochian of the Month recognition!

Congratulations to the October Morochians of the Month! These stellar individuals are recognized through the Morochians of the Month program to reward employees who exceed expectations and shine for all of their contributions and efforts each month. Holly Rodriguez Project Manager, Dallas Holly has made significant contributions to not just the media team, but Moroch as a whole. In addition to being an important leader by helping move and evolve our team in the ever-changing media landscape, Holly had the opportunity to directly impact the most significant new business pitch the media department has ever had. With Holly positioned as the lead on a media-driven account, the pressure was on for her to learn the business, engage and meet corporate and field marketing teams, develop a 2016 strategy and present over 13 hours of content through 4 client presentations. The client called Holly a rock star, and that was truly what we saw as well. Holly is a team player. She takes ownership, pushes people to be their best, doesn’t quit and is genuinely fun to work with through all of that. We have a lot to be grateful for with Holly on our team!   Fancy Montoya              Print Production, Dallas Fancy consistently goes above and beyond, but this month she pulled the ‘rabbit out of the hat’ for our client. Three days before Labor Day weekend, we got an urgent request from our client to print some coupons, since their own vendor had dropped the ball. This began as some small-sized coupons, approximately 10,000 quantity, but quickly turned into a larger size piece and almost 100,000 pieces.  That means more paper, more press time and printing the day before a long holiday weekend!  Fancy called numerous vendors for hours, trying to find someone who had available paper stock and available press time. She talked about solutions rather than problems.  At times the printers actually laughed at her request, but finally after hours of phone calls, she found a vendor who could pull it off and in turn, Moroch came to the rescue of our client!   Rachel Armstrong Account Coordinator, Milwaukee Rachel has exemplified the Moroch Principle: Take Ownership ever since she joined our team at the beginning of this year. While she is quickly becoming a master at keeping us all in check, she is more than cognizant of approaching/attacking the problem, never the person. Rachel is curious and takes the time to understand the bigger picture of her tasks so that she can execute to a high level, always meeting or exceeding expectations. Rachel has also completely taken over meeting prep and logistics, supporting her team and ensuring everything will go flawlessly the day of, which is an invaluable asset and skill. Rachel is more than deserving of a moment to shine for her dedication to producing great work. Additionally, her passionate attitude spills over to the rest of the team and we all get more passionate because of it. She’s a true Champ!   Jennifer Tracy Account Executive, Norfolk Over the summer, Jenn went above and beyond as our Senior Account Executive in Norfolk. Although Jenn already handles all day to day execution in the Tidewater market, she recently pitched in when our team was short a PR/Communications specialist. Jenn served as the Moroch representative, attending all PR-related events or incidents, in addition to working closely with the PR team to ensure nothing fell through the cracks while we searched for a new team member. Most recently, Jenn put together a comprehensive client campaign plan with very little lead time, organizing all behind the scenes needs to make sure that this launch is the best it can be in our market. We appreciate the passion Jenn has for the business and are lucky to have her on the team!

Congratulations to the September Morochians of the Month! These stellar individuals are recognized through the Morochians of the Month rewards program to reward employees who exceed expectations and shine for all of their contributions and efforts each month.   Leslie Moya Project Manager, Dallas If you were to ask people who work with Leslie how long she’s been at Moroch, very few would guess it’s only been a little over a year. Leslie not only seamlessly integrated into our agency, but has become a Moroch champion to our clients and internal departments.  In the short time she’s been a Morochian, her role/project involvement and relationships with clients has evolved.  She takes on complicated jobs and circumstances daily and has taken ownership and played an integral role in the launching of several unique client projects. Within the last year, Leslie has proven how she has grown and has constantly exceeded our expectations. She is a true leader and such a great asset to the Moroch family.   Lauren Young                Jr. Media Planner, Dallas Lauren has consistently shown that she cannot only handle what is given to her, but is always ready to take on more!  Given the challenge to take on all of the day-to-day responsibilities required on one client account, on top of maintaining her supporting role on others, Lauren has taken ownership of this important job. She has a curious and proactive spirit, always wanting to learn and constantly looking for ways to improve. In fact, because of her “lean forward” attitude, she was nominated to be part of the local 4As campaign competition and her team ended up taking home first place! Lauren will roll up her sleeves to be a part of any task big or small. We’re lucky that she has embraced the Moroch culture and is part of our Moroch family!   Ashley Vigil Account Supervisor, Denver Attitude, native intelligence, curiosity, energy and enthusiasm are qualities that a person ‘just has’ and typically can’t be taught. If someone has the ‘good stuff’, you can teach them almost anything, and they are the kinds of people who would be successful doing almost anything.  Ashley is one of these kinds of people. When Ashley recently met with a client, she discovered that he was having problems that no one else had been able to solve. While the client thought that no one cared enough to help, Ashley cared, took matters into her own hands and solved the problem. Ashley role modeled aspects of Moroch’s definition of leadership by doing the right thing and challenging the existing process. We’re glad she’s chosen Moroch as the as the place to develop her craft and are proud to recognize her as Morochian of the Month.    Lisa Rooks Senior Partner, Oklahoma City This summer, Lisa organized a meeting that was built on Moroch’s six Core Principles—have honest conversations, hold each other accountable, talk about solutions rather than problems, constantly look for ways to improve, do what’s right and never give up and discover and share. Multiple disciplines were brought together at this meeting to have constructive dialogue about our clients’ business that will ultimately lead to better and stronger business solutions. This meeting wouldn’t have happened without her leadership, guidance and desire to take control over something many folks would never want to manage. It’s cumbersome, but it’s also a heavy burden to make a meeting of that magnitude work for as many as possible. Congratulations to Lisa for putting together such a successful week for the team!

Congratulations to the August Morochians of the Month! These stellar individuals are recognized through the Morochians of the Month rewards program to reward employees who exceed expectations and shine for all of their contributions and efforts each month. Casey Heim Production Artist, Dallas Casey has been significant in helping Moroch roll out our agency’s “new look,” which includes working on new meeting room signage, all of our new branding materials, forms, business cards, power point templates, and countless other materials a large agency like ours needs. As you can imagine, is not an easy task. This is all on top of her normal everyday entertainment and studio duties. She always takes ownership of the projects she has been assigned and always tries to find a solution for any problems that may come up before asking anyone for help. Casey makes a significant difference in the studio and we are proud to have her in at Moroch.   Tiffany Hiemeyer         Senior Account Executive, Dallas Tiffany is not afraid to push the envelope and look for new and better ways to solve problems. She works diligently on finding more efficient ways to open and manage production jobs. In addition to her daily work load, she has taken on this special project to find solutions that will save valuable time in the long run. Tiffany also looks at the bigger picture of what is the right way to do things versus just relying on ‘because it’s always been done this way’.  In doing this, she keeps all disciplines and teams in mind to ensure change is beneficial to not just account service, but all areas of the agency.  She has truly taken ownership of this project and will continue to work until all challenges have been identified and resolved.  We appreciate her hard work, determination, and desire to help all of us improve.   Paige DeVriendt Account Coordinator, San Antonio Day in and day out, Paige brings great energy to the Account Service team, our Moroch office, and our clients.  After stealing her from Ohio, Paige has spent the last year absorbing everything she can about McDonald’s Moroch, and Texas!  The last couple of months have really been a testament to her desire to learn and passion for the business, as she started supporting multiple markets, managing jobs and leading our interns.  Paige is a huge team player and is always willing to pitch in to make everyone’s day go smoother.  We all know that if she has taken something on, that she will give 100% and own it to completion. Thank you for a being a significant part of our Moroch San Antonio Team!   Tessa Barton Social Media Specialist/Account Executive, Houston Tessa works in Houston and is embedded with the client 80 percent of the time. Our strategy was to provide a social media service, and while she was there, get a better understanding of how the client worked, their needs and how we can organically grow with the account.  Tessa hit the ground running.  Not only did she quickly win the trust and confidence of the client, she was also able identify both an opportunity to take over their paid Facebook.  She was able to work with the digital team, and paved the way for her teammates to present a Facebook strategy.  This resulted in a Moroch win!  Thanks for doing the right thing, never giving up, servicing the client and helping both the client and agency achieve better results!

Congratulations to our outstanding July Morochians of the Month! The Morochians of the Month awards program rewards employees who exceed expectations and shine for all of their contributions and efforts each month. Meredith Vandiver Communications Coordinator, Dallas Meredith is not just a marvelous team player, but a key leader for her clients on the PR team. She is incredibly reliable, constantly ahead of task and always keeps a smile on her face. Most recently, this Morochian took ownership of a tremendous client initiative with many moving parts. The team was presented with a list of nearly 150 customer survey respondents and asked to call each and every one of them within 48 hours before an in-person client meeting, all the while still managing daily tasks and responsibilities. Meredith quickly drafted a call script and within the allotted deadline, had a solid list of potential testimonials to present to the client. It’s because of Meredith’s hard work and diligence that we are ahead of schedule and prepared for the next challenge to arise. Again, Meredith is a super star Morochian and we are so grateful for all that she has done!   Tara Westberg               Producer, Dallas Tara has gone above and beyond for our clients. When a video job was opened with a client approved storyboard to shoot all over the world and with a budget that didn’t match, Tara took the challenge and researched directors/companies interested in working with us. After a few weeks of heavy prep and planning, Tara managed to get herself, one creative, one client, and a small production crew from Green Bay/Sturgeon Bay, WI to Sweden by way of Germany and Denmark, to Japan/Mount Fuji and Tokyo, to Australia and then back home all within three weeks. Tara wore many hats on this journey – producer, account service, creative, fisherman, 2nd AD, wrangler, line producer, travel agent, you name it – if it had to get done, and she did it. On every job, Tara always exceeds expectations, and she took ownership of this job and made it happen.   James Brown Senior Account Executive, Detroit James has proven himself to be an invaluable asset to the Michigan team. His “never say die” attitude has led his team to continue to challenge breaking the barriers to simplify the Marketing Update process. Always talking about solutions rather than problems, he took ownership of this project to reinvent the product, worked with key clients to gain their buy-in, and is working to see it come to life without letting obstacles stop him. Not afraid of new challenges, James jumped in to take on additional responsibilities for both Michigan Co-ops when we were short-staffed and during a critical time. He assumed the creative leadership position for the Michigan office, building a strong relationship with our Dallas project management, production and creative teams and earning the respect of the region and our clients. James is always exceeding expectations and we are so lucky to have him on our team!   Alex Bernstein Account Coordinator, Panama City Beach Alex has been with Moroch six quick months and has already taken his job description to the next level. Ever since his first week, he continues to prove to be professional and credible with our clients. He started presenting competitive and calendar review within his first month on board and has transformed our competitive/industry trend presentation into a comprehensive, engaging information session. His passion for community events and creating brand advocates outside our walls has really shone through with our local product delivery engagements and sponsorships. Our Co-Op president gave him accolades saying he did an outstanding job planning and coordinating a recent event and another even wrote an email to Tom Moroch praising his efforts and dedication to the brand. He is an invaluable asset to our team & we can’t wait to see his continued growth with Moroch.

Congratulations to our outstanding June Morochians of the Month! The Morochians of the Month awards program rewards employees who exceed expectations and shine for all of their contributions and efforts each month. Amanda Gleason Account Executive, Dallas Amanda Gleason truly exemplifies multiple Moroch Core Principles, but most recently has been a shining star by taking ownership of her client’s Digital CPP budget.  This year has been a year of learning, specifically related to managing new mediums that fall across multiple disciplines.  With engagement ideas, digital, and social crossing multiple line items in the budgets, the decision was made to have a team own this section of the budget to better protect the fiscal responsibility of both the client and Moroch.  From scheduling and participating in budget review calls with every Field Office, to reconciling invoices across all of the Moroch markets, Amanda has exceeded all expectations. Thank you Amanda for your dedication to this project and to Moroch!   Roderick Stoker            Experiential Partner, Dallas The Experineital discipline recently went through a transitional time when staff was spread exceptionally thin and the team was down a body in Hollywood, FL. We had to do what was right for our clients as their service could not be interrupted. That meant a larger presence in the office. We looked to Roderick and he quickly stepped up to the plate, spending every other week working from the Florida office for 3 months until the team was staffed up. Roderick maintained his existing workload (with some amazing support by other team members) while layering on additional duties, not to mention learning the publicity and promotions contacts in 6 new markets. Change can be scary, but Roderick created a supportive and constructive atmosphere and the office is stronger today because of it. Thank you, Rod   ZaVious Robbins Account Executive, Charlotte ZaVious has a hybrid position within our team supporting the Charlotte, Raleigh, Greenville/New Bern and Triad co-ops in both multi-cultural initiatives and sports marketing.  Because “Take Ownership” means be a control freak, ZaVious insists on overseeing almost every single event himself, working many, many evenings and weekends. His interpretation of “Always Exceed Expectations” is never, ever say no.  While he has no direct administrative responsibilities for a co-op, he always helps with set-up, break down and toting heavy stuff.  ZaVious listens way more than he talks.  If you know him, you know he is soft spoken and really is an unsung hero.  He will never sing his own praises, which is why he is so deserving of winning Morochian of the Month.    Amy Georgiou Account Coordinator, Sacramento Amy joined the Moroch family in August 2014 and has continued to push our team to be better every day since! Amy epitomizes the Moroch belief of discover and share as she always is on a quest to learn more and to share that knowledge with the rest of our team.  Amy has taken ownership of our client’s Spark Car initiative, selling the vision to our clients, determining logistics of deliveries, communication to the restaurants and Operators, scheduling appearances of the Spark Cars within the community and so much more.  Amy works very hard to make sure that our clients are happy and brings excellent millennial perspective to our team.  We look forward to many great things as Amy continues to grow in her career!

Congratulations to this month’s group of outstanding Morochians! The Morochians of the Month awards program rewards employees who exceed expectations and shine for all of their contributions and efforts each month. Check out May’s below: Sally Soames A/R Collections Manager, Dallas

It’s long overdue that we nominate Sally Soames for Morochian of the Month. Sally joined the accounting discipline with no prior experience in accounting but we could tell she was smart, had a great attitude and was eager to take ownership of whatever challenges we were ready to throw at her. Since she joined our team, she has consistently exceeded expectations from a group that is not easy to please or impress.

In a short time, she begun taking on additional responsibility of supervising other employees. She ­is the example of what it means to be a Morochian.  She has always embodied the “respect everyone and everything,” “attack the problem, not the person” and “talk about solutions rather than problems” beliefs that we try to live by.

In 2014, Moroch Holdings Inc. had over $420 million in annual billings over the now eight companies we manage. It is Sally’s responsibility to handle all of the company receivables, and make sure money is applied quickly and accurately. She is in constant contact with both internal and external clients, and does a difficult job with a smile on her face every day. Our A/R books have never looked better, averaging less than 0.5 percent over 120 days outstanding over the course of the last year.

 

Leigh Smith

Brand Planner, Dallas

Nine months ago, Leigh Smith was promoted to the position of Brand Planner, and rightfully so. Leigh has quickly risen to the demands of her new role, keeping up with day-to-day needs of the business, while simultaneously looking out for trends that may impact a client’s brand and business in the future. There’s no magic crystal ball, so Leigh takes constant vigilance and investigation of the world our client’s live in.

Shepherding the Baylor Scott & White, Dollar Tree, Wilsonart, Visionworks and McDonald’s brands has not stopped Leigh from stepping up for additional assignments. From leading development of the brand planning discipline agency video, to helping out teams competing in the 4A’s Institute for Advanced Advertising Studies, Leigh always finds time to lend a hand.

Leigh brings a positive attitude, a collaborative spirit, great energy, and yes, those “aha!” moments.

 

Carly Hewitt

Senior Account Executive, Rochester

Carly has become a great leader in the Rochester Co-op, as well as NEPA, which she began working on this past November. She took on responsibilities for this new market, Northeastern Pennsylvania, as part of an effort to help the Philadelphia office, which needed additional hands on deck. Carly jumped right in, attending client meetings and executing programs immediately. She immediately established a solid working relationship with the corporate client.

Carly excels at managing creative projects and social media, and has proved invaluable both in the Rochester market and Philadelphia market. She’s a team player, always willing to provide the leadership and hands-on knowledge to get things done effectively, and on time. Even though many things on her plate in both her markets are not in her “job description,” Carly is always willing to help out for the good of the team and the health of the business. She has established strong working relationships with challenging clients, and they respect her work ethic and her point of view. She is frequently sought out by our clients to offer her thoughts on targeting our millennial consumer, and her opinions are highly respected. When faced with challenging situations, Carly is always one to offer solutions rather than complain, and continuously exceeds expectations. She is a person of integrity and maturity beyond her years, yet at the same time incredibly fun! She makes it a pleasure to come to work each day in our small office, and I know her team members in Philadelphia are thankful for her as well.

While things have been tougher than usual, I credit much of our strong client relationship to the fact that Carly has been a trusted resource. An example of this is her recent support during the April 15^th ROC for $15 Day that occurred in our market. She was instrumental in disseminating timely updates regarding store protests and acted as a resource for the operators in the days leading up, as well as during the protest. She kept her “ears to the ground,” providing updates on protest plans she found on social media, notifying operators and acting as a true partner for our clients to help them through a very difficult day. Our operators truly appreciate and respect Carly as she is a major factor in the strong relationships we have been able to maintain in our Co-op.

 

 Tina Petro

Account Executive, Philadelphia

Tina Petro represents those special individuals that keep the wheels turning as the leadership teams are off fighting the daily challenges of this business. Tina’s responsibilities include a wide variety of business and communications, both internal and external. She is the cog in the wheel that literally sits the team down and details everything that has to happen internally to execute each and every promotion that we bring to market. From the traffic details, to the POP development, to the Digital application and beyond. She also is solely responsible for the development of each and every McSource that comes down the path, often times getting it way early because of her connections. Tina is so well connected with the national suppliers that if there is an issue or concern about timing or details, Tina has the connections to make things happen that normally would not! She gets the heads up on creative information, traffic information and POP information, all because she has developed and nurtured long-term relationships with key suppliers.

What sets Tina apart is how she embodies virtually every belief that we hold dear at Moroch. Tina is respectful, honest, has high integrity and she always, always is on top of what has to be done, finding solutions for problems, taking ownership, and looking for ways to improve the process. Tina has also learned and grown to absorb a tremendous number of new responsibilities so she could be the consummate team player. She constantly will take the time to help other members of the team with any project. She is also an absolute love of the clients, especially those that are into the details. They love to call Tina because she can always provide or get the answer they need to plan their execution. An example of Tina’s leadership is this past month when she looked ahead to all of the programs that the Co-op was going to be running within a two month period and took it upon herself to develop the work that would be posted in the restaurants. She successfully completed a POP kit that included multiple elements, working through all of the creative, legal and client approvals, insuring that the agency was fairly compensated and that the client realized tremendous efficiencies. This is just one of many examples of how Tina’s role in our agency is so meaningful. In a business that can often relegate personnel to “cookie cutter” performance, she exceeds expectation, takes smart risks, and provides our office with a driving force that insures the leadership can go out and do what needs to be done, because Tina will be there to execute the vision.

 

Congratulations to this month’s group of outstanding Morochians! The Morochians of the Month awards program rewards employees who exceed expectations and shine for all of their contributions and efforts each month. Check out April’s below:   Layne Rogers Assistant Account Executive, Dallas Layne Rogers a key member of her Account Team with her consistent and strong passion for teamwork. She is often the first to volunteer for assignments and projects that not only help her team and Moroch, but also expand her knowledge and experience opportunities. On top of her account duties, she’s volunteered to help build the Moroch Women’s Group and the intern program, putting together a Mock Interview Program. In addition, Layne’s organizational skills shine through day after day. For an account that often requires shifting of priorities or juggling many projects at the same time, Layne’s attention to detail is amazing and vital to the team’s success. Because of these skills, Layne has recently taken over management of client campaigns and is supporting some of our most demanding markets. She is simply terrific to work with and is an integral part of her team!   Monica Esposito              Communications Coordinator, Dallas Monica Esposito, a true PR professional, knows how to roll with the punches and challenges that come with working on multiple accounts. In fact, she works on seven! Whether it’s leading a client meeting, securing coverage in both local and national publications, managing our client’s monthly and quarterly reports, developing internal team presentations or lending support to her colleagues, she is often two steps ahead, if not 10.  On top of everything she already does, Monica is the heartbeat to Moroch’s social media presence, working hand-in-hand with Morochians across the country, continuously ensuring that the agency is the most engaged in our competitor set month after month. Monica embodies the Moroch spirit in her willingness to take on whatever needs handling, never shying away from projects or new assignments, no matter what it is.   Dee Campbell Account Executive, Raleigh Dee is both the heart and engine of her team, brightening every room she enters and taking the lead as her Owner/Operators’ favorite go-to woman. Whether it’s consulting on Grand Re-Openings or delivering bag stuffers on a tight turnaround, she never gives up on exceeding the expectations of our clients. Dee has taken full ownership of executing the Holistic Value test in her market. Holding the National Test Team accountable, Dee is relentless in following up with four agencies to make sure we have the right creative on time and are within budget. She has received compliments from both the National Holistic Team and her Moroch Traffic Department partners on her attention to detail and follow-through. Thank you Dee for your energy, commitment and passion for your clients and the agency.   Russell Parker Director, San Antonio Russell Parker is always someone you can count on to do the right thing and never give up. The last couple of months have been particular testament to this fact. After being a part of the winning pitch for the PR and Social business in San Antonio, Russell has been working closely with the PR team in the hiring and on-boarding of the local team that will service that piece of the business from the San Antonio office. He has been instrumental in the three months since we’ve had the business, bridging the PR leadership and the client expectations. He is the one clients call and trust for numbers, data and recommendations. While Russell will rightly give credit to our PR lead and his team, it is under his leadership, support and dedication to integration that we are seeing such great accomplishments across his markets. He is the true spirit of our company and contributes greatly to our Moroch family.

Congratulations to this month’s group of outstanding Morochians! The Morochians of the Month awards program rewards employees who exceed expectations and shine for all of their contributions and efforts each month. Veronica Morfin Jr. Project Manager, Dallas After only joining the Moroch team about four months ago, Veronica has proven herself to be a natural. While her primary role at first was assisting Project Managers with everyday challenges, Veronica flawlessly evolved her role by becoming more engaged on production jobs. She has shown exceptional leadership, constantly collaborates with team members and always helps come up with solutions.  Veronica is dedicated and no matter what the task, she always takes the bull by the horns and runs with it. Thank you for your hard work!   Alvaro Salinas               Senior Media Planner, Dallas We have never known Alvaro to talk about problems. His mindset is permanently set on solutions, keeping the mood positive and focusing on moving things forward. This year, Alvaro developed a unique plan for one of our clients that was foreign territory for us. Although there were a lot of unknowns, he welcomed the challenge with no complaints or hesitation. His calm demeanor and positive energy are contagious and he always puts forth a can do/will do attitude which is recognized and greatly appreciated by those around him.   Alissa Lawton  Account Executive, Milwaukee Alissa is a team leader when it comes to handling any tasks we throw at her. She always figures out what resources she needs and the questions she needs to ask to get the job done. Most recently, she’s taken on additional tasks on top of maintaining her own without hesitation. She is also the first to volunteer for any market events or special projects. While Alissa makes sure our client’s needs are met on a daily basis, she has continued to grow her client relationships. Alissa is an extremely well rounded team member and we’re lucky to have her cheerful presence!   Leah Galloway Account Executive, Charlotte There are so many great things to say about Leah and her contributions to Moroch. Leah exceeds our expectations with her dedication to her clients and our team. When Leah isn’t winning over and spending time with our clients, she’s pitching in to help wherever and whenever she’s needed, even if that means spending Thanksgiving Day or New Year’s Eve at the office. Leah does this all with a smile on her face and a positive attitude, and we can’t thank her enough for her hard work!