Create Your Taste

This year, we’ve had the privilege of rolling out McDonald’s Create Your Taste campaign in our Amarillo, TX and Branson, MO markets. Create Your Taste is a brand new dining experience at McDonald’s that lets guests customize their burger using a digital kiosk featuring premium ingredients like pepper jack cheese, angus beef, guacamole and caramelized onions. While we were fortunate to help promote this new feature through public relations, promotions, social media and advertising, we were even more fortune with what happened next. Due to the overwhelming success in our Branson market, our team had the honor of welcoming McDonald’s CEO, Steve Easterbrook, and the US President of McDonald’s Corporation, Mike Andres, to Missouri and introducing them to the new Create Your Taste Restaurants. We’re proud of our team for making significant changes in the market and meeting significant people!