While most of the world is shifting to digital, we still believe in the art of traditional work. This doesn’t mean that we’re not focusing on our digital capabilities, but instead are utilizing our traditional talents and bringing them to life in the digital world. When we received word that McDonald’s Shakin’ Flavors, a new way to spice up your McDonald’s Chicken McNuggets, were coming to the Dallas market, we thought of the perfect way to bring that philosophy to life.
After hours of using calligraphy tools and avoiding wind or air conditioning, our Moroch Art Directors were able to bring the flavor and texture of McDonald’s Garlic Parmesan Seasoning to life in a form that could be shared with the McDonald’s DFW area Facebook pages. Can’t you just taste the cheesy goodness, smell the garlic and feel yourself brushing off your hands after devouring a 10 piece box of deliciousness?
Check out the work in progress below and the final product above.