It’s great to win awards, but it’s even better to win consumer praise.
We recently created a spot for our favorite brand of tissue and towel products, Fiora, and it’s making a real impact with consumers. So much so, that they are heading to social media to gush about how much they love it. This is an amazing feat as making a great toilet paper commercial – and for radio no less – is just about impossible.
What we love about this spot is that it nails the insight into being a mom. It’s charming, humorous, relatable and just plain fun to listen to. We also love how our traditional work has found its way into the digital world.
Below is the Fiora radio spot. Prepare to laugh.