When I was in elementary school all those years ago, I remember returning in the fall from the summer break and Sister Ida Joseph would inevitably make our first assignment the classic essay — “How I Spent My Summer Vacation”.
Well, it’s fall and I’m again reflecting on how I spent my summer …
I prepped for the summer movie battle with the Barden Bellas – they were intimated, humiliated but found their voice and themselves along the way! Fat Amy found love with Bumper and in movie auditoriums across the world!
Pitch Perfect 2 hit a high note with moviegoers and at the box office!
In June, Steven Spielberg’s production of
Jurassic World broke several box office records: the most successful opening weekend ever, the fastest to gross one billion dollars, the biggest IMAX opening weekend, etc. The dino-saga is still playing in theaters and may still be on screens when it comes out on Blu-ray™ and DVD at the end of the month. Dino-mite indeed!
Exhausted and exhilarated at the same time, I was sorely in need of some me-time. I found comfort with everyone’s favorite foul-mouthed teddy bear as we prepped to release
TED 2 into theaters. We went on a pub crawl, to a brew fest, attended a lingerie party, and some other events with activities I think are illegal in most states! Even Moroch’s senior leaders spent some time with TED. I told them that TED was part of the
Technology,
Entertainment and
Design nonprofit group covering topics from business to global issues – I think they bought it, if only for a moment.
After
TED 2, I was ready for some family time and a reunion with Kevin, Stuart and Bob (the loveable
Minions) was just the ticket. The adorable trio also made an indelible mark on summer box office and along the way made some new friends and memories.
People were flocking to the movies! What else could my studio client have in store to keep them coming back? Who doesn’t know and love a good
Trainwreck! Moviegoers embraced and helped Amy Schumer stay on top in an outrageous rom-com with razor sharp critiques on pop-culture and social mores.
Universal Pictures had an amazing summer with consecutive box office home runs. It was one for the books, but they were up to bat one more time; and N.W.A did not disappoint with
Straight Outta Compton! The music, the artistry and the social commentary struck a chord across the country and put the drama at the top of the box office chart for three weeks.
And that folks, is how I spent my summer! I think Sister Ida Joseph would be proud.