Last month, Moroch had the opportunity to welcome John Cisna, the Iowa high school science teacher who made headlines last year when he lost 60 pounds eating nothing but McDonald’s for six months, to the Bluegrass share his perspective on healthy eating.
To share his story, Moroch was able to secure interviews with all of the major broadcast and radio stations throughout the state of Kentucky. The stations loved hearing from John and how he consistently exercised and practiced moderation in his experiment, eating no more than 2,000 calories a day and staying within the recommended daily allowances for fat, sugar, protein, carbohydrates and other nutrients. In addition to his on-air interviews, John and the team had a full day of interacting with McDonald’s fans, educating consumers about menu items and giving away merchandise at the
Incredible Food Show in downtown Lexington.
John said on more than one occasion that this was the most impactful and well-planned market activation he’s done locally. We’re excited to see local media connect to John’s story and have a passionate brand ambassador working with us change the McDonald’s brand perception. At the end of the day, Cisna’s success isn’t about promoting fast food at McDonald’s, but about making the right choices when it comes to maintaining a healthy diet.
