This week, our creative discipline headed to the Big Apple to accept a Silver CLIO Sports Award for our McDonald’s Michigan Motor Speedway campaign! The Clio Sports awards honor excellence in sports marketing around the world. This year’s awards show alone represented incredible advertising from over 35 countries.
The assignment called for us to focus on McDonald’s classics, one of those being the iconic Big Mac. With lots of ad space inside, outside and around the Speedway, we had an opportunity in the pedestrian walkway to so something pretty awesome. With 20 poster placements inside the pedestrian tunnels, we decided to make them all one long continuous ad instead of creating a few posters and repeating them. And what better produce to do this with than the classic Big Mac? Everyone knows the classic Big Mac song, so for this campaign, we decided to share the song through pictures.
Check out our award winning out of home work
here.