The digital marketing revolution is upon us and here at Moroch, we’re embracing the ad industry’s changing landscape with open minds as consumers spend more time online than on TV, radio and newspapers combined. Recently, Moroch’s Chief Digital Officer, Brad McCormick, was featured in the
Dallas Morning News regarding the continued rise of online advertising.
This comes as Moroch’s spending on digital marketing hit $347 million in 2014, a 67 percent increase since 2008. According to Forrester Research, the wave of spending on digital marketing is set expected to double in size by 2019. Online advertising will not only be a major part of advertising but it’ll be the primary means to reach consumers. And with this change comes new opportunities – and challenges – to innovate with radical new ideas and more personalized messages on social media and beyond.
For more info, check out the article
here.
