Moroch Wins Big at the ADDYS

We’re honored to announce that we won 28 ADDYS last night at the 53^rd Annual AAF Dallas American Advertising Awards.  This was a record night for Moroch, setting not only our personal best but receiving more awards than any other agency in 2015. Moroch took home 10 Gold ADDYS, 14 Silver ADDYS and three Bronze ADDYS, in addition to being awarded Best Broadcast for McDonald’s “Dad Duties” campaign. Spanning multiple categories – from traditional advertising to radio and OOH, from specialty apparel to digital advertising – the awards included: BEST BROADCAST: Dad Duties: McDonald’s Gold ADDY:

• Fry Gloves: McDonald’s (DIRECT MARKETING – Specialty Advertising – Apparel)
• Michigan Raceway: McDonald’s (OUT-OF-HOME – Outdoor Board – Flat)
• DMAA Website: Dallas Men Against Abuse (PUBLIC SERVICE – Broadcast/Electronic/Digital – TV)
• Big _ on campus: Dallas Men Against Abuse (PUBLIC SERVICE – Out-of-Home)
• Take it like a _: Dallas Men Against Abuse (PUBLIC SERVICE – Out-of-Home)
• Logo: Hinge (ELEMENTS OF ADVERTISING – Visual – Logo)
• Spoiler Avert: McDonald’s (TELEVISION – Regional/National TV Single Spots – Products)
• Quiet Breakfast: McDonald’s (TELEVISION – Regional/National TV Single Spots – Products)
• Dad Duties: McDonald’s (TELEVISION – Regional/National TV Single Spots – Products)
• Green Bay Smile/Frown: McDonald’s (CONSUMER OR TRADE PUBLICATION – Full Page – Four-Color)

Silver ADDY:

• My Line of Work: McDonald’s (DIRECT MARKETING – Specialty Advertising – Apparel)
• Lesson #2080: McDonald’s (RADIO – Local – One Metro – :60 or more)
• Lesson #376: McDonald’s (RADIO – Local – One Metro – :60 or more)
• Lessons: McDonald’s (RADIO – Local – One Metro – Campaign)
• The best _ for the job: Dallas Men Against Abuse (PUBLIC SERVICE – Collateral – Poster)
• A _ of his word: Dallas Men Against Abuse (PUBLIC SERVICE – Collateral – Poster)
• May the best _ win: Dallas Men Against Abuse (PUBLIC SERVICE – Collateral – Poster)
• Be A Man: Dallas Men Against Abuse (PUBLIC SERVICE – Broadcast/Electronic/Digital – TV)
• Every _ for himself: Dallas Men Against Abuse (PUBLIC SERVICE – Out-of-Home)
• DMAA OOH: Dallas Men Against Abuse (PUBLIC SERVICE – Campaign – Single Medium Campaign)
• DMAA Print: Dallas Men Against Abuse (PUBLIC SERVICE – Campaign – Single Medium Campaign)
• DMAA Integrated Campaign: Dallas Men Against Abuse (PUBLIC SERVICE – Campaign – Integrated Campaign)
• Nod: McDonald’s (TELEVISION – Regional/National TV Single Spots – Products)
• Uprights: McDonald’s (CONSUMER OR TRADE PUBLICATION – Full Page – Four-Color)

Bronze ADDY:

• Dipped Cones: McDonald’s (OUT-OF-HOME – Outdoor Board – Flat)
• Lesson #562: McDonald’s (RADIO – Local – One Metro – :60 or more)
• Crying: McDonald’s (DIGITAL ADVERTISING – Video – Branded Content – :60 or less)

“It’s a huge honor for us to not only be recognized by some of the most distinguished judges in the industry but also by our friends and colleagues at AAF Dallas,” said Kevin Sutton, Executive Creative Director. “Our awards this year crossed over all mediums, which is truly reflective of the diversity, hard work and dedication our team has to not only producing significant work for our clients but elevating our agency to new heights.  And we have to thank our clients for believing in our approach, and affording us the opportunity to continue to find ways to more intimately connect their brands with their consumers.” The American Advertising Awards is the largest competition in the advertising industry, receiving over 40,000 entries each year through local AAF Club competitions. Winners of gold and silver awards will move on to the regional ADDY Awards before having the chance to move on to nationals.