Time to
hand it to
Moroch Partners for being awarded Silver for its internationally recognized McDonald’s Fry Gloves and its McDonald’s Green Bay Smile/Frown ad at the American Advertising Awards, the industry’s largest and most representative competition, on Saturday in Las Vegas, NV.
Moroch was the only Dallas-based full-service, integrated marketing and communications agency at the national award ceremony and walked away with Silver in both the “Consumer or Trade Publication – Full Page, Four-Color” for its Green Bay Smile/Frown ad and the “Direct Marketing – Specialty Advertising/Apparel” for Fry Gloves. The latter of which has been recognized by trade organizations around the country, winning the 2015 Communication Arts Design Award and a Platinum Hermes Creative Award. The gloves were also nominated at the International Food & Beverage Awards in May.
“In a campaign for the McDonald’s Milwaukee Co-op’s existing ‘Backer of the Packers Backers’ Green Bay NFL sponsorship program, we brought a number of creative, out-of-the-box ideas to the table, including Fry Gloves and Smile/Frown, “ said Kevin Sutton, Executive Creative Director at Moroch. “It’s been such a fun ride watching these ideas come to life and to be recognized by our peers at this level is an immense privilege for not only our agency but for our client as well.”
The annual award show is credited as being one of the most rigorous in the industry, as it includes not one but three levels of judging with over 40,000 entries received. Entries are first judged at the local level with winners advancing to one of 15 district competitions. District winners then advance to nationals.