We are thrilled to announce that Moroch has been named the Brand Positioning and Consumer Advertising Agency of Record for
Wilsonart, one of the world’s leading manufacturers and distributors of decorative engineered surfaces. Effective immediately, Moroch will be leading the strategic development and subsequent execution of Wilsonart’s new brand position
Per Joel Culp, Global Chief Marketing Officer for Wilsonart:
“We are very excited about our partnership with Moroch and look forward to an exciting new chapter of our business. Moroch’s successful track record of brand strategy development and proven experience in leveraging consumer insights through their vast North American footprint was a significant factor in our choice.”
Founded 58 years ago in Temple, TX, Wilsonart has found worldwide success in laminate but is now on the fast track to become the world’s premiere choice in the manufacturing and distribution of high quality engineered surfaces due to the expansion of their product line into new categories, which will be announced in January 2015.
To learn more about our new client, please visit
www.wilsonart.com.