We’re excited to announce the addition of Yolanda Alarcon Cassity as Chief Integration Officer for our McDonald’s account. Cassity’s responsibility will be to ensure that all touch points of the McDonald’s business are aligned across our agency’s 32 offices, truly connecting the brand with its diverse set of consumers on a hyper-local level.
“We are thrilled to welcome Yolanda to our Moroch family as she is sure to be a major force in driving success for our client of over 35 years,” said Rob Boswell, CEO of Moroch Partners. “With our agency servicing 60 McDonald’s markets around the country, Cassity will serve as the team’s eyes and ears at our Dallas headquarters, uniting our on the ground teams on strategy and making sure we continue to deliver the McDonald’s consumer with a more meaningful, intimate experience.”
Cassity, who holds 22 years of experience in advertising, brand communications, brand repositioning and multicultural and millennial marketing, joins Moroch from her most recent role as KFC’s Global Marketing-Chief Advertising Officer. Prior to KFC, Cassity worked extensively on the agency-side at FBC and DIESTE on some of the largest brands within the quick service industry, such as Taco Bell and Pizza Hut. In addition, she has a wide breadth of Fortune 500 experience in the consumer-packaged goods, retail and automotive industries.
“Due to the country’s ever-changing consumer demographic, now more than ever, marketers must remain vigilant and engaged in order to successfully blend total market strategies with local insights,” said Cassity. “That’s why I’m so excited to be joining an agency like Moroch, who not only has a truly legendary McDonald’s leadership team but who has been long been proactive in staying ahead of the industry.”
