McDonald's
McDonald’s wins Friday nights. With fries.
CHALLENGE
Friday Night Football is huge. And after the Friday night lights go dark, students and families gather over food to catch up, hang out, and talk football. However, in local Texas markets, one QSR brand was dominating the post-game: Whataburger.
SOLUTION
We know Whataburger just can’t compete on fries. So, we positioned McDonald’s iconic, crispy, golden, fries as the perfect sharable moment between family and friends. Across local markets, the messaging resonated with young and old alike, and connected with a vital, growing demographic: Hispanic youth culture.
RESULTS
By making a connection with local football fans, we scored over
83 million new app downloads, a 22% increase in guest count, and a 10% increase in average check size.