Within the month following the workshop we will provide the outputs listed below. The outputs are intended for internal purposes only and provide guidance for the brand moving forward.
- Narrative – This is a detailed document that unpacks and gives context to where we landed for the five categories brainstormed during the workshop. It’s especially valuable for future stakeholders to understand what the brand is all about, even if they couldn’t be part of the workshop.
- Overarching Brand Strategic Brief – This document articulates the brand architecture and serves as a guide for future creative efforts, whether they are led by our agency or another group.
- Manifesto – This is a one- to two-page written document that helps bring the outputs of the workshop to life in a more emotional way. Many of our clients have turned the manifesto into a video to serve as a rallying cry/internal inspiration for their employees.
- Brand Touchpoint Analysis (optional) – This is a list of the primary touchpoints (typically 15-50) that are involved in communicating the brand to the customer (name, logo, website, business collateral, etc.). We work together to give every touchpoint a high, medium, or low ranking so we have a game plan moving forward for prioritizing any updates needed to align the touchpoints with the positioning. This is a document that is very helpful to some clients and not to others, so that’s why we list it as optional.