The Truth Will Set You Free
While not everyone you see on the news at night these days believes this, we do. Every brand knows "what" they do and "how" they do it, but many do not have a clear way to articulate "why" the brand exists. It's that hill you plant your flag on and why you get out of bed in the morning. Our collaborative, one-day workshop helps brands uncover their why. Without giving away too much of our secret sauce, the brand truth workshop is typically a full, electronic-free day where key brand stakeholders gather to really expose what the brand is all about. We start with why the brand exists, but we also systematically guide brands through exercises that help articulate their key differentiating characteristic, the human personality traits of the brand, a psychographic description of their best customer, and the affiliation strategy. The outputs of the workshop help to guide everything from the brand's internal and external communications - to marketing look, tone and feel and even to future product and service offerings.
Uncovering and articulating your brand truth is hard work, but it can both stabilize and free you at the same time. An outside perspective asking the right questions can help. We know an agency that is up to the challenge.