Media

Media

We drive intended consumer
behaviors through intentional
planning and buying for brand
and performance media.

Media Planning

We captivate audiences through data-driven, innovative and integrated strategies and plans that seamlessly align with business objectives and resonate within local culture.

Capabilities

  • Brand & Performance Media
  • Audience-Market Research & Analysis
  • Channel Strategy & Engagement Analysis
  • Media Mix Management
  • Measurement & Tracking

Tools

  • M Score

    Our proprietary channel scoring system reveals the right places for brands to invest

  • Moroch Media Measurement

    Marketing Mix Modeling and attribution built for local insight.

  • Local Trade Area Mapping

    Customized areas of focus to drive impact in areas of opportunity, maximizing investment.

Media Buying

We are local experts who activate across all 210 DMAs, delivering precision-targeted, integrated campaigns that resonate where it matters most: in the communities our clients serve.

Capabilities

Cross-Channel

  • Video(National/Local Broadcast,CTV, OTT, Streaming)
  • Audio(Broadcast, Streaming, Podcast)
  • OOH(Traditional, DOOH, Programmatic, Place-based, Experiential)

In-Platform

  • SEM
  • Social
  • Programmatic Trading

Activation

  • Influencers
  • Direct Mail
  • Cinema

Tools

Human expertise accelerated by a proprietary suite of AI tools that make campaign planning smarter and more actionable.

Harnesses real-time mobility data to provide precise targeting for digital campaigns.

Balanced Broadcast Buying

Cost efficiency meets local market relationships for the ultimate win-win.

A new dynamic in digital media buying

Moroch Digital Solutions flexes beyond the conventional. We are local experts who scale impact nationally. Sophisticated for CMOs, yet streamlined for franchisees, and operating with a startup mentality backed by Moroch’s 40-year track record of success. Our approach has put us in the top 3% of agencies nationwide with Premier Partner Status recognition from Google, Bing, Meta and Yelp.

Featured Work

Energy Transfer secured a rare fixed commercial position during the highly coveted Landman Season 2 premiere. We extended this placement for six days to capture viewers watching Episode 1 before Episode 2 aired. This strategic move delivered 4,912,429 impressions, aligning the brand with premium, brand-safe content and a high-intent audience at the peak moment of engagement.

Recent Media Team Awards

Media 1

2025 Most Innovative Use of Data

Media 3

2025 Large Agency of the Year

Media 2

Best Full Funnel Campaign Strategy of the Year Runner Up

Jaquie Hoyos
Media 4

Jaquie Hoyos

Chief Media Officer

2025 AAF Dallas Luminary
Colby Moore
Media 3

Colby Moore

Integrated Media Buyer

2025 Rising Star, DFW Alliance for Women in Media
Media 7
Media 3

Tisha Welsh

Director, Integrated Media Buying

2025 Agency Media Director/Supervisor of the Year, DFW Alliance for Women in Media

Client Testimonials

Moroch is more than an advertising agency — they’re a true business partner who brings clarity to complex challenges, making them an invaluable extension of our team.

James Geiser, Premier Parks

Moroch's strategic use of both traditional, digital media and out of the box thinking helped us increase in both foot traffic to our dealerships and engagement on digital platforms.

Kim Plowman, Honda

I am very active in my business and challenge Moroch every year to ensure they make every dollar count by developing effective plans with performance reporting and they meet the challenge, head-on, each time.

Danny Mitchell, Midas

Leadership

Richole Hall

Richole Hall

VP Group Media Director

Caitlin Erickson

Caitlin Erickson

VP Group Media Director

Lauren Hoops

Lauren Hoops

VP Managing Digital Director (MDS)

Manny Cortez

Manny Cortez

Group Director, Paid Digital (MDS)

Lauren Anselmo

Lauren Anselmo

Group Director, Paid Media (MDS)

Tisha Welsh

Tisha Welsh

Director Integrated Media Buying

Cynthia Amstein

Cynthia Amstein

Director Integrated Media Buying (Slyfox)

Media 8

Brian Pappas

Director of Integrated Search (MDS)