CFO of the Year

For the past 27 years, our CFO Laura Keene has made an incredibly significant impact on the growth and success of our family of companies. As our agency grew from three offices in a single state to over 30 offices in 17 states, Laura’s financial leadership and drive for excellence were critical to the development and growth of Moroch’s financial services. Her spirit and tenacity to search for ‘better and smarter’ is one of the leading qualities that makes Laura a key member of the Moroch team. Today, the entire city of Dallas found out about her contributions. Earlier this fall, we submitted Laura for Dallas Business Journal’s CFO of the Year Awards and at today’s awards luncheon, we were thrilled to find out that she was crowned “CFO of the Year for Small Private Companies”! Out of hundreds of applicants and 29 finalists, this is a huge win not only for Laura, but for the entire Moroch family. Please join us in congratulating our CFO of the Year, Laura Keene! CFO of the Year

Fiora Radio Takes Over Social Media

It’s great to win awards, but it’s even better to win consumer praise. We recently created a spot for our favorite brand of tissue and towel products, Fiora, and it’s making a real impact with consumers. So much so, that they are heading to social media to gush about how much they love it. This is an amazing feat as making a great toilet paper commercial – and for radio no less – is just about impossible. What we love about this spot is that it nails the insight into being a mom. It’s charming, humorous, relatable and just plain fun to listen to. We also love how our traditional work has found its way into the digital world. Below is the Fiora radio spot. Prepare to laugh.

Building Love, Bridging Hearts

Doing what’s right is a part of one of our principles here at Moroch, and our team is helping organizations like Ronald McDonald House Charities do right for children and families in need. At RMHC of Southern West Virginia, we’re helping the non-profit organization with its Building Love, Bridging Hearts campaign to help build bigger and better homes for families of children with severe illnesses.  For the past 30 years, the charity has served 8,000 families from all over West Virginia thanks to the generosity of donors and volunteers. However, with outdated housing that lacks convenient access, the charity has had to turn families away due to a lack of space. More and more families are seeking a house while their children are receiving medical care nearby. The Building Love, Bridging Hearts campaign aims to raise up to $3.5 million for new housing construction, furnishings and moving expenses. Through local media relations, social media, running PSAs and utilizing billboards, our West Virginia team helped publically launch this campaign last month and raise awareness around the cause. This was a whole Moroch team effort with representatives from Account Service, Public Relations and Media all lending a helping hand starting in December of last year. As a result, the campaign’s launch event had an outstanding turnout, resulting in coverage from the local newspaper, state business newspaper, statewide news talk radio host and all three major broadcast stations in the area. The campaign’s success just goes to show how we’re committed serving the RMHC and their efforts to help those who need it most. After all, that’s what it means to serve, doing right and never giving up.

All Day Breakfast Launched

The story behind the launch of McDonald’s All Day Breakfast included Moroch as a key player in the strategy that successfully attracted tremendous media attention. On our end, implementing promotions and creating the media for the campaign was our primary task but it all really began with consumers – and appealing to them was the end goal. For years, McDonald’s customers were tweeting about missed chances to purchase breakfast after 10:30 a.m. Once the company ran with it, the idea came into play with market tests, then the media blitz began. As the news caught on, both major outlets and business journals, as well as blog posts and tweets spread the story like wildfire. Just at launch 68% of consumers had heard about All Day Breakfast. Then came the kickoff! As football season rolled in, Moroch stepped it up with #Fryvalry, a fun competition asking customers to choose between hash browns and fries. Now almost a month after the launch, the tweets and conversations keep on coming, and all thanks to the customers who brought it forth and the people who made it happen.

Morochians of the Month: October 2015

Congratulations to the October Morochians of the Month! These stellar individuals are recognized through the Morochians of the Month program to reward employees who exceed expectations and shine for all of their contributions and efforts each month. October Morochians of the MonthHolly Rodriguez Project Manager, Dallas Holly has made significant contributions to not just the media team, but Moroch as a whole. In addition to being an important leader by helping move and evolve our team in the ever-changing media landscape, Holly had the opportunity to directly impact the most significant new business pitch the media department has ever had. With Holly positioned as the lead on a media-driven account, the pressure was on for her to learn the business, engage and meet corporate and field marketing teams, develop a 2016 strategy and present over 13 hours of content through 4 client presentations. The client called Holly a rock star, and that was truly what we saw as well. Holly is a team player. She takes ownership, pushes people to be their best, doesn’t quit and is genuinely fun to work with through all of that. We have a lot to be grateful for with Holly on our team!   October Morochians of the MonthFancy Montoya              Print Production, Dallas Fancy consistently goes above and beyond, but this month she pulled the ‘rabbit out of the hat’ for our client. Three days before Labor Day weekend, we got an urgent request from our client to print some coupons, since their own vendor had dropped the ball. This began as some small-sized coupons, approximately 10,000 quantity, but quickly turned into a larger size piece and almost 100,000 pieces.  That means more paper, more press time and printing the day before a long holiday weekend!  Fancy called numerous vendors for hours, trying to find someone who had available paper stock and available press time. She talked about solutions rather than problems.  At times the printers actually laughed at her request, but finally after hours of phone calls, she found a vendor who could pull it off and in turn, Moroch came to the rescue of our client!   October Morochians of the MonthRachel Armstrong Account Coordinator, Milwaukee Rachel has exemplified the Moroch Principle: Take Ownership ever since she joined our team at the beginning of this year. While she is quickly becoming a master at keeping us all in check, she is more than cognizant of approaching/attacking the problem, never the person. Rachel is curious and takes the time to understand the bigger picture of her tasks so that she can execute to a high level, always meeting or exceeding expectations. Rachel has also completely taken over meeting prep and logistics, supporting her team and ensuring everything will go flawlessly the day of, which is an invaluable asset and skill. Rachel is more than deserving of a moment to shine for her dedication to producing great work. Additionally, her passionate attitude spills over to the rest of the team and we all get more passionate because of it. She’s a true Champ!   October Morochians of the MonthJennifer Tracy Account Executive, Norfolk Over the summer, Jenn went above and beyond as our Senior Account Executive in Norfolk. Although Jenn already handles all day to day execution in the Tidewater market, she recently pitched in when our team was short a PR/Communications specialist. Jenn served as the Moroch representative, attending all PR-related events or incidents, in addition to working closely with the PR team to ensure nothing fell through the cracks while we searched for a new team member. Most recently, Jenn put together a comprehensive client campaign plan with very little lead time, organizing all behind the scenes needs to make sure that this launch is the best it can be in our market. We appreciate the passion Jenn has for the business and are lucky to have her on the team!

Clio Awards

Know what goes well with a pair of McDonald’s Fry Gloves? A Clio. Today we’re happy to announce that we’ve won a Bronze Clio for our most popular work of the year, McDonald’s Fry Gloves. The Clios are one of the most esteemed international awards competitions that recognize achievement and work in the advertising industry. Making it through the first two rounds of submissions is an accomplishment itself with only 20% moving on to be judged for a Gold, Silver or Bronze award. But most impressive of all, less than 5% of all entries leave the awards with a Clio in hand. We’re not sure who’s more excited about the award: ourselves or our mothers who spent years comparing our lives to Mad Men and remember when Don Draper took home a Clio. Check out our winning work featured here.

Create Your Taste

This year, we’ve had the privilege of rolling out McDonald’s Create Your Taste campaign in our Amarillo, TX and Branson, MO markets. Create Your Taste is a brand new dining experience at McDonald’s that lets guests customize their burger using a digital kiosk featuring premium ingredients like pepper jack cheese, angus beef, guacamole and caramelized onions. While we were fortunate to help promote this new feature through public relations, promotions, social media and advertising, we were even more fortune with what happened next. Due to the overwhelming success in our Branson market, our team had the honor of welcoming McDonald’s CEO, Steve Easterbrook, and the US President of McDonald’s Corporation, Mike Andres, to Missouri and introducing them to the new Create Your Taste Restaurants. We’re proud of our team for making significant changes in the market and meeting significant people!

Morochians of the Month: September 2015

September Morochians of the Month Congratulations to the September Morochians of the Month! These stellar individuals are recognized through the Morochians of the Month rewards program to reward employees who exceed expectations and shine for all of their contributions and efforts each month.   September Morochians of the MonthLeslie Moya Project Manager, Dallas If you were to ask people who work with Leslie how long she’s been at Moroch, very few would guess it’s only been a little over a year. Leslie not only seamlessly integrated into our agency, but has become a Moroch champion to our clients and internal departments.  In the short time she’s been a Morochian, her role/project involvement and relationships with clients has evolved.  She takes on complicated jobs and circumstances daily and has taken ownership and played an integral role in the launching of several unique client projects. Within the last year, Leslie has proven how she has grown and has constantly exceeded our expectations. She is a true leader and such a great asset to the Moroch family.   September Morochians of the MonthLauren Young                Jr. Media Planner, Dallas Lauren has consistently shown that she cannot only handle what is given to her, but is always ready to take on more!  Given the challenge to take on all of the day-to-day responsibilities required on one client account, on top of maintaining her supporting role on others, Lauren has taken ownership of this important job. She has a curious and proactive spirit, always wanting to learn and constantly looking for ways to improve. In fact, because of her “lean forward” attitude, she was nominated to be part of the local 4As campaign competition and her team ended up taking home first place! Lauren will roll up her sleeves to be a part of any task big or small. We’re lucky that she has embraced the Moroch culture and is part of our Moroch family!   September Morochians of the MonthAshley Vigil Account Supervisor, Denver Attitude, native intelligence, curiosity, energy and enthusiasm are qualities that a person ‘just has’ and typically can’t be taught. If someone has the ‘good stuff’, you can teach them almost anything, and they are the kinds of people who would be successful doing almost anything.  Ashley is one of these kinds of people. When Ashley recently met with a client, she discovered that he was having problems that no one else had been able to solve. While the client thought that no one cared enough to help, Ashley cared, took matters into her own hands and solved the problem. Ashley role modeled aspects of Moroch’s definition of leadership by doing the right thing and challenging the existing process. We’re glad she’s chosen Moroch as the as the place to develop her craft and are proud to recognize her as Morochian of the Month.    September Morochians of the MonthLisa Rooks Senior Partner, Oklahoma City This summer, Lisa organized a meeting that was built on Moroch’s six Core Principles—have honest conversations, hold each other accountable, talk about solutions rather than problems, constantly look for ways to improve, do what’s right and never give up and discover and share. Multiple disciplines were brought together at this meeting to have constructive dialogue about our clients’ business that will ultimately lead to better and stronger business solutions. This meeting wouldn’t have happened without her leadership, guidance and desire to take control over something many folks would never want to manage. It’s cumbersome, but it’s also a heavy burden to make a meeting of that magnitude work for as many as possible. Congratulations to Lisa for putting together such a successful week for the team!

McDonald’s Field to Restaurant Tour

Last month, our Sacramento team hosted its 3rd Annual McDonald’s Field to Restaurant tour for local community influencers in the Sacramento region. This year, the team took over 40 influencers to visit three McDonald’s suppliers in Northern California’s San Joaquin County. To start the day, our guests toured Primavera Marketing, Inc., the company responsible for providing children with fresh apples in their McDonald’s Happy Meals. Everyone had the opportunity to explore the facility, learn about the company and even taste the apples straight from the tree. Next on the tour, we learned about the production process at McDonald’s pickle supplier, Kruger Foods, and last but not least, we stopped at Aryzta Bakery, the company who supplies both hamburger buns and English muffins to 575 restaurants all over the Northern California and Western Nevada regions. While we loved showcasing the facilities that our McDonald’s products come from, what we loved more was seeing our guests’ perception change on the food quality at McDonald’s. One of our attendees was so impressed by the fresh ingredients and locally sourced products used at McDonald’s, that she decided to write a blog post about it, encouraging parents that they can feel good about eating at McDonald’s with their kids. To learn more about this year’s tour, check out the video above with a sneak peak on how the day went. We’re already looking forward to the 4th Annual Field to Restaurant tour next summer!

#MorochCommSummit 2015

McDonald’s is not only the world’s largest quick-service restaurant chain and one of the world’s top ten most recognized brands, but also our client of 35 years. We provide over 60 Co-ops across the US with local media planning and buying, promotional efforts, sponsorship partnerships, consumer insights, PR and communications, creative, and most recently … digital strategy, reputation management, influencer management and social media publishing. Needless to say, we’ve come a long way since 1981. Like many agencies, digital is an area where we expect—and have already seen—significant growth. This has lead us to create a team of 50+ digital and communications influencers, located in markets from coast to coast, to manage all aspects of the McDonald’s brand activation in these spaces. We call this group of individuals … MorochLink. Last week, our MorochLink team came together at our Dallas headquarters for our inaugural #MorochCommSummit for four days of connecting and gaining insights into the future of communications, social engagement and storytelling. We kicked off the week with two great guest panels – the first composed of local and national journalists, including Mikal Belicove of Entreprenuer Magazine, who shared their best bets when pitching to media influencers, and the latter composed of key communication decision makes from Whole Foods, Sprint and Toyota, who discussed the importance of brand reputation and relationships in today’s environment. Following our panels, we were lucky to have three days chalk full of work sessions with several of our key partners ranging from REVOLT TV, Oracle, Ground Signal, SocialCentiv and a little company called Facebook. Maybe you heard of it? Overall, the summit was filled with learning and sharing, but most importantly, connecting. With our network of 34 offices around the country, this was a great opportunity for our team to build relationships and learn to better collaborate. Thank you to everyone who was able to participate in our first year and here’s to #MorochCommSummit2016!

Back to School

Yet another McDonald’s campaign led by Moroch has gone viral! For the Back to School season, our challenge was to promote McDonald’s products, without mentioning them directly, and we’re pretty happy with the grade we received. The bold ads were photos of school supplies representing a Big Mac, Happy Meal and McDonald’s signature fries. They were featured in design blogs online including Creativity and Design Taxi, who praised the ads as “brilliant”. That’s an A+ if there ever was one! Credit goes out to the following Morochians for a job well done: David Soames and Dustin Taylor; Katie Bevan, Ann Andrews, Taylor Lucas and Mikala Ewald; Kyle Spaulding; Ashley Yablon; Emma Ramos and photographer Mark Ross. Check out the Back to School ads for yourself, if you haven’t already.  

Communication Arts Design Annual: Fry Gloves

If McDonald’s boasts America’s Favorite Fries, Moroch can boast America’s Favorite Fry Gloves. We are proud to announce that we’ve been included in this year’s Communication Arts Design Annual! Being the largest creative magazine in the world, Communication Arts is a haven of ingenious ideas for anyone in the visual communication industry. Out of over 4,000 entrants for this year’s competition, only 3.7% were selected to be a part of this prestigious international publication awarding the best in design. We couldn’t be more proud of this achievement as we know that even the most successful creatives only make it into this publication a handful of times in their careers. Thank you Communication Arts for the honor!

How I Spent My Summer

When I was in elementary school all those years ago, I remember returning in the fall from the summer break and Sister Ida Joseph would inevitably make our first assignment the classic essay — “How I Spent My Summer Vacation”. Well, it’s fall and I’m again reflecting on how I spent my summer … I prepped for the summer movie battle with the Barden Bellas – they were intimated, humiliated but found their voice and themselves along the way! Fat Amy found love with Bumper and in movie auditoriums across the world! Pitch Perfect 2 hit a high note with moviegoers and at the box office! Pitch Perfect 2 In June, Steven Spielberg’s production of Jurassic World broke several box office records: the most successful opening weekend ever, the fastest to gross one billion dollars, the biggest IMAX opening weekend, etc. The dino-saga is still playing in theaters and may still be on screens when it comes out on Blu-ray™ and DVD at the end of the month. Dino-mite indeed! FullSizeRender Exhausted and exhilarated at the same time, I was sorely in need of some me-time. I found comfort with everyone’s favorite foul-mouthed teddy bear as we prepped to release TED 2 into theaters.  We went on a pub crawl, to a brew fest, attended a lingerie party, and some other events with activities I think are illegal in most states! Even Moroch’s senior leaders spent some time with TED. I told them that TED was part of the Technology, Entertainment and Design nonprofit group covering topics from business to global issues – I think they bought it, if only for a moment. Ted_Doug After TED 2, I was ready for some family time and a reunion with Kevin, Stuart and Bob (the loveable Minions) was just the ticket. The adorable trio also made an indelible mark on summer box office and along the way made some new friends and memories. MINIONS ROUGH RIDERS People were flocking to the movies! What else could my studio client have in store to keep them coming back? Who doesn’t know and love a good Trainwreck!  Moviegoers embraced and helped Amy Schumer stay on top in an outrageous rom-com with razor sharp critiques on pop-culture and social mores. Universal Pictures had an amazing summer with consecutive box office home runs. It was one for the books, but they were up to bat one more time; and N.W.A did not disappoint with Straight Outta Compton! The music, the artistry and the social commentary struck a chord across the country and put the drama at the top of the box office chart for three weeks. Straight Outta Moroch And that folks, is how I spent my summer! I think Sister Ida Joseph would be proud.

New Hire: Yolanda Alarcon Cassity

We’re excited to announce the addition of Yolanda Alarcon Cassity as Chief Integration Officer for our McDonald’s account. Cassity’s responsibility will be to ensure that all touch points of the McDonald’s business are aligned across our agency’s 32 offices, truly connecting the brand with its diverse set of consumers on a hyper-local level. “We are thrilled to welcome Yolanda to our Moroch family as she is sure to be a major force in driving success for our client of over 35 years,” said Rob Boswell, CEO of Moroch Partners. “With our agency servicing 60 McDonald’s markets around the country, Cassity will serve as the team’s eyes and ears at our Dallas headquarters, uniting our on the ground teams on strategy and making sure we continue to deliver the McDonald’s consumer with a more meaningful, intimate experience.” Cassity, who holds 22 years of experience in advertising, brand communications, brand repositioning and multicultural and millennial marketing, joins Moroch from her most recent role as KFC’s Global Marketing-Chief Advertising Officer. Prior to KFC, Cassity worked extensively on the agency-side at FBC and DIESTE on some of the largest brands within the quick service industry, such as Taco Bell and Pizza Hut. In addition, she has a wide breadth of Fortune 500 experience in the consumer-packaged goods, retail and automotive industries. “Due to the country’s ever-changing consumer demographic, now more than ever, marketers must remain vigilant and engaged in order to successfully blend total market strategies with local insights,” said Cassity. “That’s why I’m so excited to be joining an agency like Moroch, who not only has a truly legendary McDonald’s leadership team but who has been long been proactive in staying ahead of the industry.” Moroch Chief Integration Officer

Morochians of the Month: August 2015

August Morochians of the Month Congratulations to the August Morochians of the Month! These stellar individuals are recognized through the Morochians of the Month rewards program to reward employees who exceed expectations and shine for all of their contributions and efforts each month. August Morochians of the MonthCasey Heim Production Artist, Dallas Casey has been significant in helping Moroch roll out our agency’s “new look,” which includes working on new meeting room signage, all of our new branding materials, forms, business cards, power point templates, and countless other materials a large agency like ours needs. As you can imagine, is not an easy task. This is all on top of her normal everyday entertainment and studio duties. She always takes ownership of the projects she has been assigned and always tries to find a solution for any problems that may come up before asking anyone for help. Casey makes a significant difference in the studio and we are proud to have her in at Moroch.   August Morochians of the MonthTiffany Hiemeyer         Senior Account Executive, Dallas Tiffany is not afraid to push the envelope and look for new and better ways to solve problems. She works diligently on finding more efficient ways to open and manage production jobs. In addition to her daily work load, she has taken on this special project to find solutions that will save valuable time in the long run. Tiffany also looks at the bigger picture of what is the right way to do things versus just relying on ‘because it’s always been done this way’.  In doing this, she keeps all disciplines and teams in mind to ensure change is beneficial to not just account service, but all areas of the agency.  She has truly taken ownership of this project and will continue to work until all challenges have been identified and resolved.  We appreciate her hard work, determination, and desire to help all of us improve.   August Morochians of the MonthPaige DeVriendt Account Coordinator, San Antonio Day in and day out, Paige brings great energy to the Account Service team, our Moroch office, and our clients.  After stealing her from Ohio, Paige has spent the last year absorbing everything she can about McDonald’s Moroch, and Texas!  The last couple of months have really been a testament to her desire to learn and passion for the business, as she started supporting multiple markets, managing jobs and leading our interns.  Paige is a huge team player and is always willing to pitch in to make everyone’s day go smoother.  We all know that if she has taken something on, that she will give 100% and own it to completion. Thank you for a being a significant part of our Moroch San Antonio Team!   August Morochians of the MonthTessa Barton Social Media Specialist/Account Executive, Houston Tessa works in Houston and is embedded with the client 80 percent of the time. Our strategy was to provide a social media service, and while she was there, get a better understanding of how the client worked, their needs and how we can organically grow with the account.  Tessa hit the ground running.  Not only did she quickly win the trust and confidence of the client, she was also able identify both an opportunity to take over their paid Facebook.  She was able to work with the digital team, and paved the way for her teammates to present a Facebook strategy.  This resulted in a Moroch win!  Thanks for doing the right thing, never giving up, servicing the client and helping both the client and agency achieve better results!

Digital Flavors

While most of the world is shifting to digital, we still believe in the art of traditional work. This doesn’t mean that we’re not focusing on our digital capabilities, but instead are utilizing our traditional talents and bringing them to life in the digital world. When we received word that McDonald’s Shakin’ Flavors, a new way to spice up your McDonald’s Chicken McNuggets, were coming to the Dallas market, we thought of the perfect way to bring that philosophy to life. After hours of using calligraphy tools and avoiding wind or air conditioning, our Moroch Art Directors were able to bring the flavor and texture of McDonald’s Garlic Parmesan Seasoning to life in a form that could be shared with the McDonald’s DFW area Facebook pages. Can’t you just taste the cheesy goodness, smell the garlic and feel yourself brushing off your hands after devouring a 10 piece box of deliciousness? Check out the work in progress below and the final product above. Garlic Parmesan

Meet the Summer Interns

This summer 30 interns from 23 different colleges based in 15 different cities came together for ONE big experience. The internship program is growing exponentially and Moroch is proud to announce that this is the largest class of interns the agency has ever had. These dedicated students collectively touched every Moroch client and collaborated weekly to discuss the roles of each discipline in the agency. All 30 interns have also combined efforts to develop content for an intern Instagram account to offer insights on our growing internship program and the daily life of a Morochian intern. Stay up-to-date with the latest intern action by following @MorochStars on Instagram. Aaron Applegarth Abby Liska Addie Gerritts Alex BurrierAlexis GliedtAmanda Son Ann Freeman Armando Lopez Ashley Mielke Ashton Armstrong Aunna Beckemeyer Brian Scari Brooke Theis Celeste Allison Corbin Bailey Jenny Sharifipour Kaitlyn Stroud Kati Ruthart Katie Munster Kayla Maberry Madison Miller  Maria Gonzalez Megan Phelps Meredith White  Patrick Burke Rachel Deems Rupal Mehta Ryan Lewis Savannah Johnson-Schmidt Sean Watson For more information on how you can apply to be a “Moroch Star”, visit Careers at Moroch or contact Kendall Gibbs at kgibbs@moroch.com. Moroch Stars Logo

Pixels

Are you a gamer? Or a once-upon-a-time gamer? With a 2014 consumer spend of over $22 billion, chances are you’re one of the 155 million Americans that play video games. Video gaming has come a long way since the days of Pong, Pac-Man and Asteroids. A study published earlier this year by Entertainment Software Association (ESA) found that four out of every five households have at least one device used to play video games. What the average gamer looks like has changed too. ESA’s study reports that the average age of male video game players is 35 years old and that females now comprise 44% of the gamer community, with an average game player age of 43 years old. While the quality of video games seems to change exponentially every few years, people still have a nostalgic affinity for classic 8-bit games. This past weekend, Columbia Pictures brought all of our favorite classic video game characters to the big screen with the release of PIXELS, directed by Chris Columbus and starring Adam Sandler, Kevin James, Michelle Monaghan and Peter Dinklage. In celebration of the film’s opening, our Experiential discipline has shared a few of their favorite video game memories and we bet some of their stories will sound familiar to you as well!
  • “My favorite video game memory was defeating Dr. Robotnik with my dad’s coaching in ‘Sonic the Hedgehog’ (1991). I also remember him congratulating me on my score, 32,810. I was 5 or 6 and this became the biggest number I knew at the time.” – Arthur Antonio
  • “My favorite memories of playing video games were ‘Super Mario’ on the original Nintendo.  My brother and I played that and ‘Duck Hunter’ every day, I mean EVERY DAY after school for hours! I was always Mario, of course, and made my little brother be Luigi. It was a very sad day in our household when we spent hours and hours blowing on the cartridges and beating on the console, only to realize that our Nintendo had died and gone to Nintendo heaven.” – Kandace Austin
  • “I have never been into video games, like ever. For my older cousin’s 9th birthday, she received a game console with a lizard game (I honestly could not even tell you the name of it.) Anyway, we were really into this game on some high level that had a ghost theme. Suddenly, a ghost came out of nowhere and ate our lizard! I screamed bloody murder and somehow pushed my cousin off the bed where she went flying into the wall. We laughed so hard we were in tears and I peed my pants. We still laugh about it to this day, and that was the last time I ever played a video game.” – Stefannie Garcia
  • “My mother purchased me my first Nintendo Gameboy in the early 90s. The game came with ‘Tetris,’ which is not the most exciting game for a kid as young as I was, but I still enjoyed it. One night I caught my mom playing Tetris and setting high scores with 141 lines. She was the best ‘Tetris’ player I’d ever seen… until my GRANDFATHER began to play. My grandfather, to this day at 70 years old, is still the best ‘Tetris’ player I have the honor of knowing and also still possess a Gameboy color with only one game. Yes, it is ‘Tetris.’” – Gerald Guidry
  • “Growing up, I remember all of my friends having some kind of gaming system. However, my sister and I did not. Our parents never bought us one, but we also never really cared for one – we always liked playing outside with our friends in the neighborhood. I think it was my sister’s 10th birthday, and I was 12, when she received a videogame – it was ‘Pac-Man.’ It was one of those TV plug-ins with a joystick and one button to start them game. It eventually broke and our video gaming days were over. The next gaming system we got was the Nintendo Wii, but the only reason we wanted it was for the dance and Zumba games. Today, our Wii collects dust and is only used for Netflix, but my sister and I can agree that our Pac-Man plug and play is our favorite video game” – Divya Kumar
  • “I got my first video game, a Coleco Telstar Colortron, for Christmas in 1980, when my parents finally gave in to my constant begging. It could only play Pong, and my parents figured I would quickly grow tired of it, and that would put a quick end to video gaming in our house. The only flaw in that plan was that my dad liked it as much as I did, so an Atari 2600 quickly followed, where he spent more hours than I did playing ‘Pitfall.’ My kids didn’t have to plead too much for a system, because I had been dying to play ‘Resident Evil.’ And we still break-out ‘Katamari Damacy’ every now and then for a good laugh.” – Michelle Langston
  • “When my brothers and I were kids, our first gaming console was an Atari. We got it for Christmas one year and we were so excited. Every day after school we’d rush home to play ‘Mario Bros.’ When our favorite games would get worn out and wouldn’t come on, we always had to take the game out and blow into the cartridge to get it to play. If it didn’t work the first time, we’d keep repeating the process until it finally worked. Now when my nephews have problems with their games, I tell them to try that sure fire method but they just look at me like I’m crazy. They don’t believe me but it seriously worked.” – Jessica Martinez
  • “My video game memory consists of always watching my older brother play, wishing he would give me a turn. When I did get a turn to play, I was obsessed with ‘Mario Kart,’ ‘Pa Rappa The Rappa’ (best game ever that no one knows about) and ‘Mortal Kombat’ (even though I mostly just randomly hit a bunch of buttons for that one).” – Marissa Schmitt