Adding some local flavor to the McDonald’s Crispy Chicken launch.
Adding some local flavor to the McDonald’s Crispy Chicken launch.
Adding some local flavor to the McDonald’s Crispy Chicken launch.
Adding some local flavor to the McDonald’s Crispy Chicken launch.
Adding some local flavor to the McDonald’s Crispy Chicken launch.

Adding some local flavor to the McDonald’s Crispy Chicken launch.

We’re always touting the power of localization and for the launch of McDonald’s New Crispy Chicken Sandwich, we made sure we delivered. Working with the talented local artist Timothy Goodman, we created a unique look for McDonald’s locations across the city. Three different executions spread across the restaurants let consumers know McDonald’s is a strong part of and supporter of the local culture.

client
McDonald's