Torani

Torani wanted a way to bring its purpose – helping people connect – to life by inspiring them to spend more quality time with friends and family. Through our Power Down campaign, we took the unusual step of encouraging people to NOT interact with the brand and instead engage with the people and things that really mattered to them. With inspiring messages, contagiously fun interactions, and some eye-opening challenges, we used the digital world to help everyone enjoy the real world a bit more. We asked them to join us in taking a pledge to stay offline for 48 hrs.